How to Make Google Happy - What Are They Really Searching For?

By Jerry Pelletier

It's no secret that all the virtual strings are being pulled by Papa Google. What Google loves, the world loves. What Google bans, ceases to exist.

The reality is, most internet marketers live on the seat of our chairs in fear that at any moment the powerful Google could decide to poke a hole in our dreams and years of hard work and watch them deflate in an instant. This is often because we don't know how to make Google happy. Learning what pleases the internet king can give some rest to the anxiety and is often rewarded with a lot more profitability online.

The "R" Word...

If there is one word that makes Google's business model work, it is "relevant." Google is constantly scouting out websites that are relevant and useful and exposing those that are not (in the eyes of the creeping Google spiders, anyway). Customers who depend on their search engine demand relevant, valuable information. There are many other competing search engines to turn to if they aren't satisfied.

Because of the "R" word, using the most effective keywords and placing them in a valuable context is essential to pleasing Google.

Relevancy on the Page...

Most of the content on your website must be directly tied to your keywords for the site. Further, each page needs to have content directly tied to specific keywords for that page. For instance, if your website covers all aspects of dog ownership and the page you are working on is targeting dog food, then content on the page should be related to dog food in some aspect.

If you target the keyword "umbrella stroller" because you see it is a highly searched for keyword, people who are led to your site through Google will be quite disappointed to get there and read about dog ownership instead of umbrella strollers. This is why Google highly dislikes sites that target keywords that are not relevant to the subject of the website.

The War is On...

Before Google hit the internet, the search engines of that time didn't care much about the relevancy of the sites it led people to. They simply didn't think people cared all too much about how relevant a site's content was to their search terms.

It actually benefited the search engines when unrelated sites were produced, because then people had to search a bit longer to find what they actually wanted. More searches and more time on their engines was good business for those search engines.

Google had a more searcher-friendly take on how business was operated. They wanted to produce results that were in line with what people actually wanted to view so their engine would be more convenient and valuable to searchers. Obviously, their business plan was way more popular since Google now sets all the standards that others have to meet in order to be even slightly competitive.

How to Appease Google...

Your chosen keywords are essentially a road map that tells everyone (searchers and engine spiders) what your site is about. You have to be very specific with these terms to be effective. For example, consider the difference between "pine lumber" and "pine trees." Pine lumber does come from pine trees, but when used in the context of an article or website content they are not the same thing. Someone looking to purchase lumber for a building project doesn't want to be led to your blog about the benefits of pine trees for the environment!

Everything has to meet the standards of that pesky "R" word. Your keywords must be relevant to the purpose and subject of your website. Your content must be relevant to those keywords. When this doesn't happen, you will be reduced to the heap of rejected and deflated sites that Google has kicked down so low very few searchers will ever find them again!

Yet, when the "R" word (relevant) is respected, everyone is happy and will work very well together, and that includes the webmaster, Google, and those searching for relevant information

Jerry Pelletier moved into online marketing from the home building industry, where he owned his own company for over 23 years. When I retired from the housing industry I quickly needed a new challenge, internet marketing filled that void. I absolutely think that everyone should start their own Home Based Business to build an additional stream of income or a primary income.

Article Source: EzineArticles.com

google

Design Your Website to Maximize Sales

By Sam S Patterson

One of the most important resources that can be provided by an IT services unit in any company is web design. It goes without saying that if your company has a presence on the web and it is not used to its fullest potential, then you are missing out on huge volumes of business. As you are probably aware, the Internet abounds with hundreds of millions of websites and, depending on your business, there is an increasing number of competitors entering your market every day around the world. But you might be surprised to discover that many websites fail to capitalise on their potential by not adhering to principles of good design and visitor usability.

It's easy to draw a parallel with a physical store in that if you don't display your goods properly and have a welcoming entrance, you are unlikely to attract even the most casual passerby. It is the same with a website: you have to provide an easily navigable entrance and grab a visitor's attention immediately to entice them further.

Design is not simply a thing of beauty, it is a matter of functionality and, unfortunately, many Web designers fall into the trap of producing a beautiful design which falls short when it comes to ease of navigation.

It is important to get the blend absolutely perfect in order to maximise your online sales and there are some important issues which need to be covered.

• Apart from having an in-depth knowledge of code, a good web designer will build a site with a simple architecture. This means that your page will load quickly and that visitors will be instantly presented with an easy to understand interface that enables them to find what they are looking for as quickly as possible. It doesn't matter whether you have a huge variety of products or not, you must think of your design in terms of how well it serves the needs of your visitor.
• Layout is the next most important thing that any business needs to consider. In keeping with the principles mentioned above, your site needs to be logically laid out and colour-coded so that visitors are left in no doubt as to the range of products you have available which can be easily found through a simple menu system.
• Navigability is something which many web designs sadly lack. The navigation of your site should be prominently placed either at the top of the page or easily seen in a sidebar so that visitors can logically detect the layout of your site and go straight to the area they wish.
• Most importantly perhaps is the element of content. It should be a no-brainer but your content must be written for both human visitors and for search engines. This means you have to strike a neat balance between using keywords that allow search engines to understand the content of your site and so rank it accordingly, as well as providing information which is relevant to web surfers so they can find the information they were seeking.

These few tips are only the start and your IT services department should be given full rein to provide a design that satisfies every criteria.

Article Source: EzineArticles.com

web design

What Your Website Designer Requires From You Before He Starts To Work On Your New Site

You happen to be a business proprietor who intends to have a high quality website for your business; therefore you think about getting a professional website designer. However just before any website design work can set off there are certainly a few things that your website designer will have to get from your side. These are actually elements of web design that happen to be absolutely necessary, can help designers execute their job efficiently and help them refrain from unnecessary rounds of alterations mainly because some important part of the work was on ice.

The following are the three significant things that must be prepared before letting your website designer embark on working on your new site.

Logos - If ever you do not have a developed color scheme for your corporate communications, your logo can aid your web designer establish one for your website. Additionally, your logo will also help your designers establish the look as well as feel of each and every web design element on your site.

Though your designers select other colors apart from what you picked, it does not imply that your chosen colors won't show up on the design of your website.

Providing CMYK and/or RGB color values for the colors utilized in your logo can really help your website designer establish the color that you would like for your web design. In this approach, you can be sure that all the complementary colors they apply will correctly match with your logo.

Branding Guidelines - In a nut-shell, these include how your logo and brand name are displayed, how your company name may be put to use and the kind of language being utilized to detail your company. You, as a business proprietor should not leave your designers find these things out without any assistance. By simply giving your branding guidelines you are able to assure a consistent look, feel and tone across all your communications. Branding guidelines aim to help you to receive credit for what you've made.

You could possibly consider asking your web design company for help if you don't have branding guideline documentation. If ever your web design company does not have staff having such specialization, they can probably tend to suggest a company that has that specialization to aid you.

Content - A website with no content is next to nothing. Your website will not serve its purpose in the event that there's no information to read through, watch or listen to. Having content before anything else is really important since this assists designers construct your web site. The content will let web designers to establish an information architecture and taxonomy. Adding to that, this will also aid drive some web design decisions.

Incorporating content as well as future content needs will facilitate you to figure out the scope of your web design project. You might think that your job is easy, but your designers often see areas of need plus areas that need scaling to achieve your business objectives.

Very much like constructing a house, you can't be expecting your house to get constructed by simply handing in the copies of blueprints to a construction worker while not giving construction materials like wood, nails and the like. Therefore make sure to hand in a good foundation of content to your designer from which he can start constructing your web site.

Article Source: EzineArticles.com

web design

Make Money With AdSense

I know many of you want to make money with AdSense. And I also know that many of you have been making miserable money out of AdSense, even though you have reasonable amount of traffic to your site. Each day your AdSense is merely earning you "pennies and dimes", so to speak.

Here is one very important tip for those who want to make money with Google AdSense. Select your niches wisely. Your content is excellent, the website is well designed and the ads are positioned in spots that are known to convert well, yet the amount per click is disappointingly low, right?

So, what is the problem? Simple. You are targeting the wrong market. You see the price per click of AdSense varies. Some advertisers pay a lot of money in some niches, whereas in some other niches, you can only get one cent per click. So it's very important to know what kind of money is spent on any given niche before you decide to target it.

For instance, the student loan niche is known to be an extremely high paying niche. So are niches like the credit card, weigh loss and debt consolidation. They are all high paying niches as well. Find out which are the high paying niches.

That is the reason why you need to pick your niche correctly if you want to make money with AdSense. Choosing the right niche can make a vast difference in your earnings.

So, how do you know which are high paying niches? Use the free PPC analysis tool SPYFU. It can provide estimates on what people are currently paying per click for keywords and phrases. It doesn't tell you how much you'll be getting per click on your adverts per se. But it provides you the estimates of cost per click paid by advertisers. Or you can use Google AdWords Keyword Tool to find out the estimated average cost per click.

The next time before you start a site to make money with Google AdSense, do your homework. Look for only profitable niches and you are on the way to riches!

Article Source: EzineArticles.com

money online

GameUp WordPress Premium Theme

GameUp is a minimal, elegant premium WordPress gaming magazine theme from Magazine3 that perfect suited for gaming portals and gaming blogs. This theme comes with a homepage featured slideshow, advcanced theme option panel, featured gallery section and more…

Features

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Demo | Download

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Gabfire NewsPro Theme

NewPro is a multipurpose WordPress theme, suited for anyone running a news or magazine style website. The NewsPro theme has a four column homepage layout with Ajax tabs that can be used as positions to highlight featured articles. The Gabfire NewPro theme also comes with inbuilt Video and Photo Gallery templates which make it a good for anyone interested in creating a multimedia site

 

Specification :

• Name : NewsPro Magazine Wordpress Theme
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